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Sustainable Packaging Design In today’s market, packaging sits at the nexus of consumer expectation, regulatory pressure, and environmental responsibility. By the time packaging reaches the final check, it’s already too late. Real impact begins when sustainability is woven into every stage of design, from concept to sourcing to shelf to recycling bin. Anticipate the Full Lifecycle True sustainable design demands a cradle-to-grave mindset. Before a single mockup is sketched, designers and strategists must map out: By embedding these questions up front, brands transform packaging into a structural sustainability tool, rather than a final accessory. Foster Cross-Functional Collaboration A sustainable package cannot be designed in isolation. Marketing, logistics, procurement, R&D, and sustainability teams must unite around shared objectives. When every department speaks the same language of circularity, packaging becomes a competitive advantage driving cost savings, consumer loyalty, and regulatory compliance. Sustainable packaging design is integral to brand credibility and long-term growth. At MTYS, we guide clients embedding environmental responsibility into the DNA of every package. By starting with the entire lifecycle, choosing smart materials, designing for impact, and uniting cross-functional teams, your packaging can do more than protect it can pioneer a new standard of positive impact. Let’s rethink packaging — strategically. Contact us at hello@matterstoyoustudio.com to schedule a consultation.

How cosmetics companies can adapt to the EU’s new packaging rules through our 360° Sustainable Packaging approach The new EU Packaging and Packaging Waste Regulation (PPWR) is a strategic wake-up call for the industries. For companies committed to future-proofing their packaging, this is the moment to shift from fragmented compliance efforts to a holistic, cross-functional strategy. In this article, we explore how the PPWR will reshape packaging in the cosmetics sector, impacting departments from sustainability and procurement to brand and export. We also share how MTYS’s 360° Sustainable Packaging Consulting approach helps companies go beyond compliance to create business value. From Risk to Value with a 360° Approach At MTYS, we support brands in transforming regulatory pressure into a strategic differentiator. Our 360° Sustainable Packaging Consultancy includes six interconnected pillars: Let’s rethink packaging — strategically. Contact us at hello@matterstoyoustudio.com to schedule a consultation.

We’ve been shortlisted for the Pentawards 2025, one of the most prestigious awards in the design world. One of our projects is moving on to the next round of judging, and we couldn’t be more excited.Congrats to all the shortlisted projects! Let’s keep pushing design forward! Read the full article

More than ever, consumers are aligning their values with the brands they choose. In the last edition of A Matter of Change, Curated by Matters To You Studio, we explored how businesses that embed sustainability into their brand and operations are not just doing good, they are growing stronger Read the full article

Design is more than aesthetics—it’s a tool for transformation. As businesses face increasing pressure to align with sustainability standards, we see a gap: many companies want to innovate but lack the resources or expertise to do so effectively. This is why we are expanding our mission transforming businesses into brands with a positive impact and ensuring sustained growth in the medium and long term through new packaging solutions and through a safe sustainable transition. Why Does Sustainable Design Matter Now More Than Ever? Consumers are becoming more conscious of the brands they support, and sustainability is a key driver of purchasing decisions. In the article Nielsen What Sustainability Means Today a global survey shows that 81% of respondents said it is extremely or very important for companies to implement programs to improve the environment. When it comes to action, 73% said they would definitely or probably change their consumption habits to reduce their impact on the environment.  Regulations are becoming stricter, consumers are demanding accountability, and brands that fail to adapt risk losing relevance. However, transitioning to sustainable packaging and branding is more than a compliance requirement—it’s an opportunity to: How Brands Can Make the Shift The sustainable transition process needs to go through some steps starting with strategic consultancy to understand the current impact and identify improvements. Then, data-driven insights will measure the project’s environmental footprint and ROI, and design solutions and marketing strategies will give voice to sustainability goals without compromising aesthetics or performance building customer trust. Let’s talk about your brand’s sustainable future.

With a holistic approach to packaging and product development, MTYS helps brands rethink every aspect of their product life cycle—from raw material sourcing and manufacturing to sales and end-of-life management. Read the full interview

Teresa Vargas Matos, our Co-Founder and Strategy Manager, is part of the “Future Leaders class of 2025,” as identified by Paris Packaging Week. She told Premium Beauty News about her vision of the packaging business. Read the full interview