PPWR: How to Be Prepared and Turn Regulation into Competitive Advantage

How cosmetics companies can adapt to the EU’s new packaging rules through our 360° Sustainable Packaging approach

The new EU Packaging and Packaging Waste Regulation (PPWR) is a strategic wake-up call for the industries. For companies committed to future-proofing their packaging, this is the moment to shift from fragmented compliance efforts to a holistic, cross-functional strategy.

In this article, we explore how the PPWR will reshape packaging in the cosmetics sector, impacting departments from sustainability and procurement to brand and export. We also share how MTYS’s 360° Sustainable Packaging Consulting approach helps companies go beyond compliance to create business value.

From Risk to Value with a 360° Approach

At MTYS, we support brands in transforming regulatory pressure into a strategic differentiator. Our 360° Sustainable Packaging Consultancy includes six interconnected pillars:

  • Trend Research, Benchmarking & Data Collection
    We begin with a market and trend analysis to identify innovation opportunities. This forms the foundation for setting sustainability goals aligned with both PPWR and consumer expectations.
  • Packaging & Materials Diagnostic Report
    We audit all packaging materials used across product ranges, calculate key environmental indicators, and evaluate compliance with PPWR and ESPR regulations.
  • Recommendations & Quick Wins
    We present a prioritized list of actions, including quick wins with high impact and low cost, alongside medium and long-term improvement strategies.
  • Impact Projection of Proposed Changes
    We estimate the expected environmental gains from adopting the new materials or design changes, providing comparative analysis with the current baseline. Life Cycle Assessment (LCA) can be included.
  • Sourcing Support
    We assist in identifying and connecting with reliable suppliers that meet sustainability and quality standards, including cost estimates for implementation.
  • Design & Communication Strategy
    We help define key sustainability messages, storytelling strategies, and provide a toolkit for internal and external communication, including consumer-facing content and team training.

Let’s rethink packaging — strategically.

Contact us at hello@matterstoyoustudio.com to schedule a consultation.

A MATTER OF CHANGE

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