PPWR: How to Be Prepared and Turn Regulation into Competitive Advantage
How cosmetics companies can adapt to the EU’s new packaging rules through our 360° Sustainable Packaging approach The new EU Packaging and Packaging Waste Regulation (PPWR) is a strategic wake-up call for the industries. For companies committed to future-proofing their packaging, this is the moment to shift from fragmented compliance efforts to a holistic, cross-functional strategy. In this article, we explore how the PPWR will reshape packaging in the cosmetics sector, impacting departments from sustainability and procurement to brand and export. We also share how MTYS’s 360° Sustainable Packaging Consulting approach helps companies go beyond compliance to create business value. From Risk to Value with a 360° Approach At MTYS, we support brands in transforming regulatory pressure into a strategic differentiator. Our 360° Sustainable Packaging Consultancy includes six interconnected pillars: Let’s rethink packaging — strategically. Contact us at hello@matterstoyoustudio.com to schedule a consultation.
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