Atenção na Era da Distração
Marketing Strategy | content production
The Context
Although our client had a solid and well-established career in the corporate world, particularly in the area of people development — she was entering the publishing world for the first time with her debut book. With no previous experience as an author and unknown to the reading public, the challenge was clear: to build credibility as a writer and make the book visible and appealing to readers both within and beyond the business world.
The Challenge
The primary goal for the launch was to sell out the first edition of the book. To achieve this, it was essential to bridge the gap between the author’s established authority in the corporate sphere and her new identity as a writer (all without the support of a pre-existing readership). The strategy needed to combine visibility, credibility, and conversion, making the most of existing channels while also exploring new avenues.
The Approach
The launch strategy was built around several key pillars. Firstly, the author was repositioned across her social media platforms to align her presence with her new role. At the same time, email marketing was leveraged as a space for deeper engagement and conversion, o°ering exclusive content and previews of the book. Visibility was further amplified through participation in high-reach media such as radio, television, and podcasts, alongside strategic partnerships.
The first edition sold out within six months.
The Context
Although our client had a solid and well-established career in the corporate world particularly in the area of people development she was entering the publishing world for the first time with her debut book. With no previous experience as an author and unknown to the reading public, the challenge was clear: to build credibility as a writer and make the book visible and appealing to readers both within and beyond the business world.
The Challenge
The primary goal for the launch was to sell out the first edition of the book. To achieve this, it was essential to bridge the gap between the author’s established authority in the corporate sphere and her new identity as a writer all without the support of a pre-existing readership. The strategy needed to combine visibility, credibility, and conversion, making the most of existing channels while also exploring new avenues.
The Approach
The launch strategy was built around several key pillars. Firstly, the author was repositioned across her social media platforms to align her presence with her new role. At the same time, email marketing was leveraged as a space for deeper engagement and conversion, o°ering exclusive content and previews of the book. Visibility was further amplified through participation in high-reach media such as radio, television, and podcasts, alongside strategic partnerships.
The first edition sold out within six months.