Bode Expiatório
Marketing Strategy
The Context
Bode Expiatório is a Portuguese company specializing in teambuilding and corporate events, distinguished by its artistic approach. Although recognized for its irreverent and fun style, the brand identified challenges in its market positioning. The primary goal of this consultancy was to reposition the brand to emphasize its unique value proposition: the ability to offer immersive artistic experiences with pedagogical and transformational impact for companies
Repositioning Strategy
Based on the analysis, we developed a strategy aligned with the proposed objectives to realign market perception and create more effective and assertive communication. This was achieved through the redefinition of the value proposition, positioning, and buyer personas, the development of a new storytelling approach, and the revision of the conversion funnel and digital presence. The strategy also included a proposed implementation roadmap and investment plan, accompanied by expected performance metrics after execution.
This consultancy analysis provided the brand with the necessary tools to reposition itself, guide, and support strategic communication and investment decisions
The Context
Bode Expiatório is a Portuguese company specializing in teambuilding and corporate events, distinguished by its artistic approach. Although recognized for its irreverent and fun style, the brand identified challenges in its market positioning. The primary goal of this consultancy was to reposition the brand to emphasize its unique value proposition: the ability to offer immersive artistic experiences with pedagogical and transformational impact for companies
Repositioning Strategy
Based on the analysis, we developed a strategy aligned with the proposed objectives to realign market perception and create more effective and assertive communication. This was achieved through the redefinition of the value proposition, positioning, and buyer personas, the development of a new storytelling approach, and the revision of the conversion funnel and digital presence. The strategy also included a proposed implementation roadmap and investment plan, accompanied by expected performance metrics after execution.
This consultancy analysis provided the brand with the necessary tools to reposition itself, guide, and support strategic communication and investment decisions