CUME
SUSTAINABLE PACKAGING DESIGN
This sustainable packaging design project was driven by the need to align environmental responsibility with premium brand positioning. The challenge was to create packaging that communicated sustainability without compromising on aesthetics, innovation, or functionality.
The goal was to design a solution that felt both intentional and refined packaging that could stand out on the shelf while staying true to the brand’s values. Every element had to reflect a balance between minimalism and impact, reinforcing the idea that sustainable choices can be elegant, modern, and commercially viable.
To deliver a meaningful experience, materials were carefully selected for their environmental footprint, tactility, and visual appeal. The result is packaging that not only protects the product, but also tells a story of commitment to circular design, conscious consumption, and long-term value.
Whenever possible, we opted for mono-material solutions, ensuring that nearly all components of the packaging could be easily recycled within existing waste streams. This approach simplifies end-of-life management and reinforces the brand’s commitment to circularity. Also the refill system was developed using the same material, ensuring compatibility and recyclability at every stage of the value chain. The secondary packaging was designed using a material produced from mixture of leaves and recycled fibers, an intentional choice to reduce dependence on virgin materials.
This sustainable packaging design project was driven by the need to align environmental responsibility with premium brand positioning. The challenge was to create packaging that communicated sustainability without compromising on aesthetics, innovation, or functionality.
The goal was to design a solution that felt both intentional and refined packaging that could stand out on the shelf while staying true to the brand’s values. Every element had to reflect a balance between minimalism and impact, reinforcing the idea that sustainable choices can be elegant, modern, and commercially viable.
To deliver a meaningful experience, materials were carefully selected for their environmental footprint, tactility, and visual appeal. The result is packaging that not only protects the product, but also tells a story of commitment to circular design, conscious consumption, and long-term value.
Whenever possible, we opted for mono-material solutions, ensuring that nearly all components of the packaging could be easily recycled within existing waste streams. This approach simplifies end-of-life management and reinforces the brand’s commitment to circularity. Also the refill system was developed using the same material, ensuring compatibility and recyclability at every stage of the value chain. The secondary packaging was designed using a material produced from mixture of leaves and recycled fibers, an intentional choice to reduce dependence on virgin materials.
